Marketing Advisor

About Us

The Executive Council Office (ECO) leads the execution of key central government functions by providing operational, policy, legal, communications and labour relations strategic advice and support to the Premier/President of the Executive Council, the Executive Council and its Committees to advance the priorities of government.

ECO provides leadership across government to accelerate system-level change through collaboration with departments in the areas of strategy, decision-making, policy design and operations. ECO coordinates the government's response to inquiry recommendations, specifically the Mass Casualty Commission (MCC) and the DFI, and provides secretariat support with the federal government for the MCC’s Progress Monitoring Committee.

About Our Opportunity

Working with the Marketing Director and Executive Director, Integrated Marketing and Digital Strategy, you will be responsible for leading, producing and implementing marketing strategies that promote public awareness and understanding of government programs, services and initiatives.

Primary Accountabilities

Some of the responsibilities in this role will include:

• Consulting, advising, and leading the development of marketing and content strategy for government programs and initiatives.
• Promoting public understanding of government initiatives, programs and services by managing, producing, implementing and evaluating marketing / digital strategies.
• Supporting the Director and Executive Director to set content performance goals and to evaluate and adapt marketing campaigns using data and analytics.
• Influencing positive behaviour change through social marketing campaigns.
• Participating in working groups, committees and meetings to coordinate strategic marketing opportunities where information must be delivered to a variety of audiences (internal and external).
• Ensuring government information is accessible and inclusive and shared with broader audiences.

Qualifications and Experience

The successful candidate will have a university degree in a related discipline and five (5) years of professional digital marketing/communications experience or an acceptable equivalent.

As the ideal candidate you will also possess:

• Extensive background in developing integrated marketing/digital strategies to build public awareness and understanding.
• Comprehensive knowledge of current and emerging marketing and digital media tools, platforms, and technologies.
• Demonstrated experience preparing social media analysis to inform digital content strategies, communications plans and decision making.
• Demonstrated experience working with internal and/or external partners to develop and deliver marketing strategies, creative.
• Experience in producing, editing, and writing content for various digital/social channels.
• Experience in developing content marketing strategies.
• Proven record of collaborating as part of a fast-paced, strategic, and solution-minded team.
• Excellent communication skills, both oral and written.
• Project management skills to manage schedules and deadlines.
• Familiarity with principles of marketing (and the ability to adapt or ignore them as dictated by data).
• Excellent negotiator and mediator.

Other experience beneficial to this position (assets):

• Budget management experience
• French-language skills
• Editorial skills
• Experience working in a fast-paced environment under tight deadlines
• Client management experience
• Public sector experience

We will assess the above qualifications and competencies using the following tools: oral presentations, interview(s), and reference checks.

Equivalency

Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application.

LEADS

The Government of Nova Scotia has adopted the LEADS Leadership Framework. During the interview, candidates will be expected to express how they have demonstrated the key behaviours and capabilities required to effectively lead in a caring and inclusive environment. LEADS Domains includes Leads Self, Engage Others, Achieve Results, Develop Coalitions and Systems Transformation.

We will assess the above qualifications and competencies using one or more of the following tools: written examination, standardized tests, oral presentations, interview(s), and reference checks.

Benefits

Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs. For information on all our Benefit program offerings, click here: Benefits for government employees.

What We Offer

• Career Development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career.
• An engaged workplace where we foster respect and recognition.
• Forward-thinking policies and strategies.
• Countless Career Paths.
• A dynamic, client-focused office environment where service excellence and teamwork are our focus.