Market Development Specialist - Program Admin Officer 3

About Us

The Department of Communities, Culture, Tourism and Heritage (CCTH) supports communities across the province to be welcoming, inclusive and accessible, providing a great quality of life for Nova Scotians and a memorable experience for visitors. We value the collective diversity of our heritage and our people and believe in the transformative nature of culture to help create healthy, active, growing communities.
 

Tourism Nova Scotia, a division of CCTH, is focused on attracting visitors to the province and maximizing the value of tourism to Nova Scotia’s economy through research, experience and sector development, business coaching, marketing, and visitor servicing.
 

Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.

About Our Opportunity

Tourism Nova Scotia collaborates with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing. We lead tourism marketing and development initiatives to benefit all regions of our province. 

The Market Development Specialist is responsible for leading market development programming through a business-to-business strategy. You will serve as a specialist resource on travel trade, specifically supporting the markets of Canada and the United States. You will be responsible for building relationships with key travel trade partners in these markets – promoting and selling Nova Scotia as a vacation destination, implementing marketing partnerships, and developing export-ready product and itineraries.

You will plan, develop, implement, evaluate, and monitor programs that support industry partners. As a travel trade specialist, you will provide guidance and advice to industry regarding opportunities to build their business through the travel trade.
 

You will be responsible for related budgets and communication with partners to ensure timely partnership activity and deliverables. You will analyse and provide program feedback to partners and offer program recommendations and advice to management.

Qualifications and Experience

You bring with you a Bachelors’ degree in Tourism, Business, Public Relations or Marketing plus 5 years related experience in sales/marketing and program development and implementation.

A vital requirement is embracing the value of equity, diversity, inclusion, and accessibility in all aspects of your work. You exercise diplomacy, sound judgement, and have strong relationship building skills. You possess exceptional organizational, budgeting, presentation, and communication skills (verbal and written) with the ability to manage multiple deadlines simultaneously. You are self-directed, take initiative, and value creativity in a team environment. You have sound experience using Microsoft programs.

You must posses a valid Nova Scotia driver’s licence

Assets for this role include:

• Destination marketing/sales experience.
• Experience working with travel trade.
• Experience working with partners in a tourism capacity to collaborate on projects and offer advice.

Equivalency

Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application.

Benefits

Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs.  For information on all our Benefit program offerings, click here: Benefits for government employees.

Working Conditions

You will be required to travel throughout the province to host trade and media events which may take place outside of normal business hours.

Additional Information

This is a TERM employment opportunity with anticipated end date of January 9,2026.  The appointment status (‘term’, ‘temporary’ or ‘casual’) is dependent on the start date of the successful candidate.
 

What We Offer

• Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
• Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
• Countless career paths
• Department specific flexible working schedules