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Marketing Coordinator (Program Admin Officer 1-2)



Competition # : 36260 

Department: Communities, Culture, Tourism & Heritage

Location: WINDSOR

Type of Employment: Permanent

Union Status: NSGEU - NSPG 

Closing Date: 8/18/2022 (Applications are accepted until 11:59 PM Atlantic Time)

About Us


Nova Scotia’s culture and heritage contribute to vibrant communities and enrich the quality of life in every part of the province. The Department of Communities, Culture, Tourism and Heritage invites Nova Scotians to experience and participate in our rich cultural expression. 


By exploring our past, we appreciate where we came from. This enriches our lives today and gives us insight for times ahead. Through investing in our future, we help realize the potential of our people and talents. We foster an environment that embraces ideas and innovation. Jobs are generated and our creative economy flourishes. Encouraging cultural expression brings life to our communities. We each contribute to the province we call home through distinct perspectives and traditions. Together, our diversity defines the uniqueness of Nova Scotia. 

About Our Opportunity


As the Program Administration Officer, you are responsible for carrying out Tourism Nova Scotia's (TNS) business objectives by supporting the consumer marketing team in administration of, but not limited to, advertising campaigns, partner programs, social media channels, e-newsletters, printed/e-guides, and website(s).


As the Program Administration Officer, you will prepare documents and presentations, meet with tourism industry members, format/organize/store/distribute photo and video content, work within spreadsheets and other tools (ex. Basecamp) to support project management. You will learn the Tourism Nova Scotia brand and help to ensure the brand guidelines are followed as well as other rules and policies that are in place by the department as it relates to marketing programs and the use of content. This position also works closely with the TNS’ Agency of Record.


This position reports to the Manager Consumer Marketing.

Primary Accountabilities


  • Aids in the development and administration of the Digital Content Marketing Program, including program promotion, application evaluation, agreement creation and coordination, content development, attending shoots, photo evaluation and selection, coordination of video development, as well as program review.
  • Coordination and administration of the TNS content bank, currently housed in Simpleview, including uploading and tagging photos and videos, as well as adhering to permission guidelines when distributing content to partners.
  • Writing, uploading, organizing, and tagging content in other owned channels social media channels such as YouTube, Facebook and Instagram and the tourism website

Qualifications and Experience


This may be the right opportunity for you if you have a Bachelors’ degree in Tourism, Business or Public Relations plus 1 year of experience in Marketing or an acceptable combination of training and experience will be considered. 


As the successful candidate you are an outstanding communicator with excellent presentation skills.  You understand an innovative environment and you are an expert and regular user of multiple social media platforms.  You are client focused and possess the ability to forge partnerships representing the provincial government with a variety of audiences both internally and externally.


 You are a team player with strong interpersonal skills, can build productive relationships and open to learning new skills to compliment your existing competenciesYou have effective verbal and written communication skills and strong time management skills. You are detail orientated and can manage and prioritize complex and competing deliverables while ensuring accuracy.


They must be proficient in computer programs (Word, Excel, Power Point, PhotoShop) and all social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).  


We will assess the above qualifications and competencies using one or more of the following tools: Interview(s), reference checks, oral presentations, and written exercises.



Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application.




Based on the employment status and Union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as  Health, Dental, Life Insurance, Pension, General Illness (Short and Long Term), Vacation and Employee and Family Assistance Programs. Click here to learn more about our various benefits offering and eligibility criteria. 


What We Offer


  • Career Development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career.
  • Engaging workplace. Our Employees feel valued, respected, connected, and tuned in. We have forward-thinking policies and strategies.
  • Countless Career Paths. 
  • Department Specific Flexible working schedules


Pay Grade:  PR 06 - PR 10  

Salary Range:  $1,805.02 - $2,588.45 Bi-Weekly


Employment Equity Statement:

Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve.  The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented.  If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.


This is a bargaining unit position initially restricted to current civil service employees represented by the Nova Scotia Government Employees Union (NSGEU). If applying from outside a government office, employees must apply correctly via this link:



 Failure to apply correctly means that your application will not be given first consideration as a bargaining unit applicant, and will only be included if external applications are pursued. 


External applicants and current casual employees will only be considered if there are no qualified civil service bargaining unit candidates. PLEASE NOTE: Candidates will not be considered for an interview if applications are incomplete or are missing information. 


Offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer. We thank all applicants for the interest, however, only those selected for an interview will be contacted. All questions and concerns may be directed to