Tourism Development Advisor (Planning & Develop Officer 1(A)-(B)-2(A)-(B))

About Us

Nova Scotia’s culture and heritage contribute to vibrant communities and enrich the quality of life in every part of the province. The Department of Communities, Culture, Tourism and Heritage invites Nova Scotians to experience and participate in our rich cultural expression. 

By exploring our past, we appreciate where we came from. This enriches our lives today and gives us insight for times ahead. Through investing in our future, we help realize the potential of our people and talents. We foster an environment that embraces ideas and innovation. Jobs are generated and our creative economy flourishes. Encouraging cultural expression brings life to our communities. We each contribute to the province we call home through distinct perspectives and traditions. Together, our diversity defines the uniqueness of Nova Scotia.

Tourism Nova Scotia, a division of CCTH, is focused on attracting visitors to the province and maximizing the value of tourism to Nova Scotia’s economy through experience and sector development, business coaching, marketing, and visitor servicing.

About Our Opportunity

The Tourism Development Advisor is responsible for fostering the growth and development of tourism as a key economic sector in Nova Scotia by formulating and implementing product and experience development initiatives.  As a Tourism Development Advisor, you lead and implement initiatives that improve the market-readiness of Nova Scotia’s tourism industry, products, experiences, destinations, and attractions. As a member of the Experience Development Team, you’ll implement specific initiatives and priorities identified in Tourism Nova Scotia’s plan and advise a range of tourism partners, from businesses to communities and organizations, with a consumer-focussed and strategic approach.

This position develops and enhances strategic partnerships and alliances among private sector, community, and other tourism stakeholders, as well as interests at the provincial, regional, and national levels. 

This position reports to the Manager, Experience Development

Primary Accountabilities

The Tourism Development Advisor is also responsible to:

• Provide advisory services and counselling to community groups, private sector, and government in the planning and development of tourism.
• Handle a number of active project files and coordinate the necessary evaluation, management and monitoring tasks in a timely and professional manner.
• Communicate tourism information to a range of audiences to foster the growth and development of tourism as a key economic sector in Nova Scotia.
• Aid communities, industry and other levels of government in the preparation and implementation of tourism strategic plans.
• Initiate and coordinate strategic product research on existing and emerging tourism product areas.

Qualifications and Experience

To be successful in this role, you have a bachelor’s degree preferably in Tourism, Public Relations or Business, with two (2) years related work experience in tourism development.  Experience in related fields such as planning, communications, or economics with a tourism concentration will be considered.  

You have strong written and verbal communication skills, including the essential ability to develop and deliver professional presentations and program materials.  You demonstrate strong project management skills, strategic orientation, creativity, and persuasiveness through individual initiative by developing and leading new projects. You’re a team player with excellent interpersonal, organizational, and time management skills, demonstrating sound judgement and discretion.  You can effectively manage meetings, handle difficult situations and represent Tourism Nova Scotia at various meetings.  

You are also experienced in using various computer software applications including (but not limited to) Microsoft Office products (Word, Outlook, Excel, PowerPoint) and internet.

While not required, it is considered an asset if you possess: 

• Public sector experience, including knowledge of public sector policies, programs, and services.
• Written and verbal communication skills in French language are considered an asset.

The above qualifications will be assessed using one or more of the following tools: written examination, standardized tests, oral presentations, interview(s), and reference checks.

Equivalency

An equivalent combination of training, education and experience will be considered. Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application (such as equivalency of 6 years of related tourism development experience working in tourism industry).

Benefits

Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs.  For information on all our Benefit program offerings, click here: Benefits for government employees.

Working Conditions

Must have a reliable vehicle with the ability to travel independently within the province and occasionally outside of the province throughout the year.

Additional Information

This is a TERM employment opportunity with anticipated end date of March 28, 2025.  The appointment status (‘term’, ‘temporary’ or ‘casual’) is dependent on the start date of the successful candidate.

What We Offer

• Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
• Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
• Countless career paths
• Department specific flexible working schedules