Marketing Officer (Public Information Officer 3)

About Us

The Nova Scotia Department of Fisheries and Aquaculture has a legislated mandate to manage, promote, support, and develop the fishing, aquaculture and seafood processing industries that contribute to the economic, environmental, and social prosperity of Nova Scotia’s coastal and rural communities. As a department, we work to promote Nova Scotia as Canada’s premier fish and seafood province. 

About Our Opportunity

The Market Development Branch with the Department of Fisheries and Aquaculture delivers strategic marketing and trade initiatives to advance market development opportunities for Nova Scotia’s seafood, agri-food and beverage sectors across local, national, and international markets.

Through a broad and evolving suite of marketing initiatives and trade facilitation activities, the Market Development Branch works to increase awareness, enhance value, and drive demand for Nova Scotia quality food and beverage products. Activities are delivered in close collaboration with industry, sector associations, government partners, and in-market consultants engaged by the Department in priority markets.

Primary Accountabilities

Reporting to the Manager of Marketing, the Marketing Officer is responsible for planning, implementing, and monitoring marketing initiatives and brand strategies that support Nova Scotia’s fisheries, aquaculture, and agriculture sectors in the local, national and international markets. Working strategically, the Marketing Officer plays a key role in promoting and driving growth across these vital provincial food and beverage sectors.

Key responsibilities include:

• Promotes Nova Scotia’s fisheries, aquaculture, and agriculture sectors by developing and delivering targeted marketing initiatives that drive audience growth, increase visibility and awareness, and boost consumption and sales of seafood and agrifood products. Regularly monitor, analyze, and report on results aligned with marketing efforts.
  
  
• Supports the implementation of the annual marketing and communications plan through the development of targeted marketing and collateral materials, adhering to corporate and export brand standards, including content for social media, newsletters, websites, and digital platforms.
  
  
• Creates advertising and promotional materials related to trade missions such as one pagers, invitations, and profiles, while managing timelines and aligning deliverables with annual workplans.
  
  
• Leads the planning and management of web and social media content to maintain a strong online presence, while tracking market activity, web traffic, engagement, and key performance indicators.
  
  
• Collaborates with industry, provincial and federal partners to promote and showcase Nova Scotia seafood and agrifood businesses and their products through targeted marketing, communications, promotions and events within Canada and international markets.
  
  
• Helps organize and support outbound trade missions, inbound engagements and site visits for companies and buyers. Coordinates contractors and service providers as needed.
   
• Builds strong networks and working relationships with industry, buyers, associations, provincial and federal government partners, influencers, contractors and service providers.   

Qualifications and Experience

You have a Bachelor’s degree and 5 years of related experience; or an equivalent combination of training and experience in marketing, communication, or international trade with proven work experience in digital marketing and brand strategy.

You are:

• Experience in developing and implementing digital and print marketing plans within a regional and national market.
• Demonstrated knowledge and experience working with various forms of digital media (website, social media) to reach audiences and build brand loyalty.
• Proficiency with design software, including Adobe Creative Suite and Canva.
• Exceptional writing, editing, and strong communication and interpersonal skills.
• Strong project management and organizational skills, with a demonstrated ability to work effectively in a deadline-driven environment and maintain excellent working relationships with a broad range of internal and external partners.
• Frequent travel across the province is a component of this position; as such, a valid driver’s license is required. 
• A valid passport for any necessary travel is required.

The following would be considered assets, but are not required:

• Experience in international market development an asset.
• Knowledge of Nova Scotia’s fisheries, aquaculture and agriculture industries an asset.
• Cultural awareness to comfortably work in international environments with sensitivity to local customs and business practices.

We will assess the above qualifications and competencies using one or more of the following tools: written examination, standardized tests, oral presentations, interview(s), and reference checks.

Equivalency

We recognize equivalent combinations of training, education, and experience, providing opportunities for individuals with diverse backgrounds to contribute their skills and expertise. Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application.

Benefits

Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs. For information on all our Benefit program offerings, click here: Benefits for government employees.

Working Conditions

Your typical work week is 35 hours, based on 7-hour workdays. Work is primarily performed in an office environment, with occasional site visits, meetings, or project-related travel. Duties are largely sedentary and involve extended periods of computer use, file review, and data entry. Work includes managing deadlines and responding to client or stakeholder inquiries, some of which may involve heightened emotions or time sensitivity.

What We Offer

• Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
• Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
• Countless career paths