Marketing Advisor (Program Admin Officer 3)

About Us

The Department of Communities, Culture, Tourism and Heritage (CCTH) supports communities across the province to be welcoming, inclusive and accessible, providing a great quality of life for Nova Scotians and a memorable experience for visitors. We value the collective diversity of our heritage and our people and believe in the transformative nature of culture to help create healthy, active, growing communities.

Tourism Nova Scotia, a division of CCTH, is focused on attracting visitors to the province and maximizing the value of tourism to Nova Scotia’s economy through research, experience and sector development, business coaching, marketing, and visitor servicing.

Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.

About Our Opportunity

As a member of Tourism Nova Scotia’s consumer market team, you will work in collaboration with communities and industry to attract visitors to the province and increase tourism revenues through marketing and content development. We lead tourism marketing initiatives to benefit all regions of our province. 

You will plan, develop, implement, evaluate, and monitor marketing programs that support partners in the areas listed above. You will recommend program participants, give feedback to the marketing agency, participate in photo/video shoots,  evaluate media plans, manage advertising creative and content development.  You will be responsible for partner/agency communication and budget management to ensure timely creative delivery, and that content shoot details/deliverables and campaign timelines are met. You will analyse content and media plans and provide program optimizations to partners and offer program recommendations and advice to management.

If you work well independently, as part of a team,  and enjoy being creative and thinking outside the box, this position may be for you. 

Qualifications and Experience

You bring with you a Bachelor’s degree in Marketing, Business, Public Relations or Tourism plus 5 years related experience in areas such as marketing, advertising, content development, marketing program development and implementation.

A vital requirement is embracing the value of equity, diversity, inclusion, and accessibility in all aspects of your work. You exercise tact, diplomacy and sound judgement and appreciate the value of relationship building. You possess exceptional organizational, presentation, and communication skills (verbal and written) with the ability to manage multiple deadlines simultaneously.  You are self-directed, take initiative, and value creativity in a team environment.  You have sound experience using Microsoft programs, especially Excel.

If you adapt to change with confidence, thrive from generating new methods for continuous improvement, love a great media plan, and work to capture the perfect images/video, this position may be for you.  

Requirements for this role include,

• Experience working on digital marketing campaigns (management, coordination, approval, implementation, reporting, etc.)
• Experience working on photo and video shoots (ensuring shot lists are followed, making decisions based on brand requirements, directing photographers/videographers, working with other marketing agency staff to advocate for a partner)
• Experience selecting content, providing video and photo feedback and edits
• Experience working with creative assets to ensure creative standards are met and to provide feedback to partners
• Experience working with partners in a tourism capacity to collaborate on projects and offer advice and guidance

Equivalency

Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application. 

Benefits

Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs.  For information on all our Benefit program offerings, click here: Benefits for government employees.

Working Conditions

You may be required to travel, work irregular hours and you must posses a valid Nova Scotia driver’s licence.  

What We Offer

• Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
• Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
• Countless career paths
• Department specific flexible working schedules