Travel Media Specialist (Program Admin Officer 3)
Competition # : 46148
Department: Communities, Culture, Tourism & Heritage
Location: WINDSOR
Type of Employment: Permanent
Union Status: NSGEU - NSPG
Closing Date: 10-Jul-25 (Applications are accepted until 11:59 PM Atlantic Time)
About Us
The Department of Communities, Culture, Tourism and Heritage (CCTH) supports communities across the province to be welcoming, inclusive and accessible, providing a great quality of life for Nova Scotians. We value the collective diversity of our heritage and our people and believe in the transformative nature of culture to help create healthy, active, growing communities.
Tourism Nova Scotia, a division of CCTH, is focused on attracting visitors to the province and maximizing the value of tourism to Nova Scotia’s economy through research, experience and sector development, business coaching, marketing, and visitor servicing.
For more information visit: Communities, Culture, Tourism and Heritage
About Our Opportunity
Reporting to the Manager of Market Development, the Travel Media Specialist is responsible for leading the strategic development, promotion and delivery of Nova Scotia travel media/influencer programs and partnerships. The Travel Media Specialist advises on travel media marketing strategies, programs, client management, business practices and media trends which position Nova Scotia as a leading tourism destination.
Primary Accountabilities
Specific initiatives include:
- contributing to the development of market plans and strategies;
- assessing and recommending travel media relations opportunities;
- implementing multi-level programs and activities;
- project and budget management;
- the administration of service delivery contracts;
- negotiating and leading partnerships related to travel media activity.
Specific duties include:
- program development and evaluation;
- representing Tourism Nova Scotia at media marketplaces, media events, conferences, media meetings, press trips, and on intergovernmental and industry advisory committees, as required; facilitating relationships with tourism industry operators and clients from both national and international markets;
- preparing and delivering a variety of industry and government communication materials and presentations;
- fostering a broad network of strategic partners and stakeholder contacts providing outreach, advice and education.
The incumbent recommends policies, strategies and programs that are appropriate to meeting the objectives of Tourism NS and the province.
Qualifications and Experience
You bring with you a Bachelors’ degree in Tourism, Business, Public Relations or Marketing plus five (5) years related experience in sales/marketing and program development and implementation.
A vital requirement is embracing the value of equity, diversity, inclusion, and accessibility in all aspects of your work. You exercise diplomacy, sound judgement, and have strong relationship building skills. You possess exceptional organizational, budgeting, presentation, and communication skills (verbal and written) with the ability to manage multiple deadlines simultaneously. You are self-directed, take initiative, and value creativity in a team environment. You have sound experience using Microsoft programs.
You must posses a valid Nova Scotia driver’s licence
Assets for this role include:
- Destination marketing experience/sales experience.
- Experience working with travel writers/contents creators.
- Experience working with partners in a tourism capacity to collaborate on projects and offer advice.
Equivalency
Applicants relying on education and experience equivalencies must demonstrate such equivalencies in their application.
Benefits
Based on the employment status and union agreement, the Government of Nova Scotia offers its employees a wide range of benefits such as a Defined Benefit Pension Plan, Health, Dental, Life Insurance, General illness, Short and Long Term Disability, Vacation and Employee and Family Assistance Programs. For information on all our Benefit program offerings, click here: Benefits for government employees.
Working Conditions
You will be required to travel throughout the province to host media events which may take place outside of normal business hours.
What We Offer
- Career development where you have access to career guidance, tools, resources, and ongoing training for every stage of your career
- Engaging workplace: our employees feel valued, respected, connected, and tuned in, we have forward-thinking policies and strategies
- Countless career paths
Pay Grade: PR 13
Salary Range: $2,556.10 - $3,107.16 Bi-Weekly
Accommodation Statement:
We are committed to providing an inclusive and accessible recruitment process. Candidates may request accommodations based on any grounds protected by the Human Rights Act. If you require an accommodation throughout the recruitment process, please contact us at competitions@novascotia.ca.
Employment Equity Statement:
Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve. The Government of Nova Scotia has an Employment Equity Policy, and we welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, Persons with Disabilities and Women in occupations or positions where they are under-represented. If you are a member of one of these equity groups, you are encouraged to self-identify on your electronic application.
This is a bargaining unit position initially restricted to current civil service employees represented by the Nova Scotia Government Employees Union (NSGEU). If applying from outside a government office, employees must apply correctly via this link:
Failure to apply correctly means that your application will not be given first consideration as a bargaining unit applicant, and will only be included if external applications are pursued.
External applicants and current casual employees will only be considered if there are no qualified civil service bargaining unit candidates. PLEASE NOTE: Candidates will not be considered for an interview if applications are incomplete or are missing information.
Offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer. We thank all applicants for the interest, however, only those selected for an interview will be contacted. All questions and concerns may be directed to Competitions@novascotia.ca.
